who we are

our story

In 2016 HENRY set out to reimagine the dental experience. Recognizing the challenges employees face with busy work schedules, and complicated insurance plans. HENRY brings a state-of-the-art mobile dental practice to corporate offices, providing employees with onsite in-network dental care.

HENRY works with companies that value employee health and wellness, and integrates seamlessly with all insurance carriers. There is no cost to companies to bring HENRY onsite.

HENRY currently has 3 mobile practices servicing New Jersey along with a brick-and-mortar practice located at

890 Mountain Ave

Suite 310

New Providence, NJ 07974

covering all service types including General Dentistry, Periodontal, Endodontic, and Orthodontic procedures.



First napkin vision of HENRY was created


HENRY I started to see our first patients


Launch HENRY II, III, and Specialty Practice


Expansion to Pennsylvania, Massachusetts, Connecticut, New York, and Ohio

meet the leadership team

Justin Joffe
Founder, CEO

Justin Joffe is the CEO and visionary behind HENRY. He may not be a dentist, but he has a great smile and tons of experience behind building successful brands! Since graduating from Harvard Business School, Justin spent the last 10 years building reputable companies in the US and Canada, most recently serving as CEO at Hudson Blvd. Group building a national portfolio of retail brands. Justin brings his passion for providing unmatched client experience and has thought through every element in the HENRY practices. Justin believes in community involvement and giving back, which is why for the last 4 years he’s challenged himself to complete a 100 mile bike ride to raise money for SMILOW Cancer Hospital, and sits as an advisor on several charitable organizations. HENRY is his crowning achievement!

Dr. Jeffery Rappaport
Dental Director

Dr. Rappaport is HENRY's Dental Director, armed with a Doctorate of Dental Surgery from New York University. Jeff brings years of experience at private practices throughout New York and New Jersey. His obsession for elevated standards and patient care led him to join the HENRY mission and bring cutting edge dental technology and physicians to each practice. As a busy father of two, Jeff enjoys keeping an active lifestyle and is an avid skier. In the summer you'll find Jeff and his wife Michelle (who happens to be an orthodontist) at their home in the Hamptons.

Michael Preininger
Director of Business Development

Michael joins the HENRY team with an extensive background in the pharmaceutical industry. He most recently worked at CDM Advertising Agency, where he helped Fortune 500 clients improve their brand strategy and profitability. He's passionate about building relationships, hails from Texas and comes from a family that has worked in healthcare for generations - helping people is part of his DNA. Michael's enthusiasm, energy (and massive network!) made him the obvious choice to head HENRY's business development. He also wins the award for being the most fit HENRY employee, enjoying Crossfit classes and competing in local competitions. Michael loves spending time with his wife, Devin and feisty Scottish Terrier, General Patton.

Alexandria Ketcheson
Co-Founder, Chief Brand Officer

Before joining HENRY, Alex spent the last 7 years at Drybar, one of the country’s premier blowout bars. Her most recent role was in their Marketing department as the Director of Events and Brand Partnerships, overseeing events in 100 locations across the country. Alex brings immense knowledge and pride around building a brand’s voice and industry credibility. She’s enthusiastic about entering into the healthcare space and setting a high-bar on patient experience in the industry (which she feels needs a real boost)! In her free time, you will see her running along the Hudson or jet-setting around the world. Oh, and she’s the wife to HENRY’s founder, Justin.

Dr. Rafael Rodriguez
Associate Dentist HENRY I

After studying at NYU School of Dentistry and a two-year residency at Woodhul Hospital, Dr. Rafael D. Rodriguez first began practicing as a professional Dentist establishing his office in the Bronx, NY. Extensive medical knowledge combined with an ongoing curiosity to learn about the latest trends are what define his success. Dr. Rodriguez has been married to His wife, Maria for 22 years and they have a daughter who is currently attending college. Every year Dr. Rodriguez and his family promote a fundraising event called “Stand 4 A Child” providing school supplies to children in need in the Dominican Republic. He is also involved annually in a summer health fair festival at Gospel Tabernacle in North Bergen's charity outreach offering dental services to the community and congregants.

Dr. Ayanna Bradshaw-Sydnor
Associate Dentist HENRY II

Dr. Ayanna Bradshaw is originally from Greensboro, North Carolina, which created her very charming southern accent! Dr. Ayanna Bradshaw is not short of education, she completed her bachelor of science degree from Florida Agricultural and Mechanical University in Florida, then went on to complete a fellowship at the Centers for Disease Control as she pursued a Masters of Public Health from Emory University.   During her time in Atlanta, Dr. Bradshaw discovered her passion for dentistry after shadowing multiple health professionals and being inspired by a pediatric dentist. Dr. Bradshaw earned her dental degree from the University of North Carolina at Chapel Hill in 2009 and completed a general practice residency with Bronx Lebanon Hospital Center in Bronx, New York. Dr. Bradshaw has worked in New Jersey for the past five years as a General Dentist treating adults and children, and is a member of the American Dental Association, New Jersey Dental Association, and Essex County Dental Society. She enjoys spending time with her husband and daughter, visiting with family and friends, traveling, and decorating for special events.

DR. Tracy Zhu
Lead ASSOCIATE DENTIST - New Providence Practice

Dr. Zhu is a recent Maryland transplant. She graduated University of Maryland, School of Dentistry in the top 10% of her class. To further her training, she completed a one year residency at New York Presbyterian Brooklyn Methodist Hospital. Since then, she has practiced in private practice setting in Delaware. Dr. Zhu focuses on providing quality and patient focused dentistry. She is very excited to start her new life in New Jersey with her husband and the HENRY team!

Ashley Duckworth
Director of Operations

Ashley is HENRY’s Director of Operations and jack of all trades. Not only is Ashley responsible for the operations of all our HENRY mobile practices, she also oversees our facilities and procurement to keep us humming. Prior to her role at HENRY, Ashley lived in Los Angeles where she worked her magic at Drybar as their Senior Director of Training and Operations opening 60+ Drybar shop locations around the country! When she's not working, Ashley loves to travel, make sweet tea runs at her nearby Starbucks, and take care of her adorable French Bulldog, Lucy.

Erica Reisman
Director of Business Development

Erica is an employee benefits industry veteran with over 20 years in the business. She spent the first half of her career at Aetna and has been looking for ways to bring an entrepreneurial spirit to her work ever since. When Erica isn't working to “control the controllables” she can be found practicing yoga, hiking or hanging at the Jersey Shore. Erica was born and raised in the Philly region and she, her husband and two kids are all proud Penn Staters, We Are!

Dr. Mahima Dhussa
Associate Dentist HENRY III

After finishing dental school in India, Dr. Dhussa moved to the United States. Once in the U.S she continued her education at the prestigious University of Pennsylvania School of Dental Medicine, followed by a residency at Eastman Dental Center in Rochester, NY. During the course of her studies Dr. Dhussa received IDA scholarships and a gold medal for excellence in the field of dental medicine. She was one of the few chosen for an international award by the International Collage of Dentistry, headquartered in Washington DC. Dr. Dhussa and her husband and 2 children live in Princeton.

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